Once the domain of mathematicians and computer scientists, algorithms have become part of everyday conversations. They are becoming a basic form of digital literacy, essential for informed participation in modern society.
From social media feeds to online shopping, people now recognise that algorithms shape much of what they see and experience. This growing awareness reflects the digital age’s impact, where personalised content, recommendations, and even job opportunities are influenced by algorithmic decisions.
But many still remain uninitiated, and Perky feels prompted to ask a basic question … What actually is an algorithm? It is, in fact, simply a set of step-by-step instructions used to solve a problem or complete a task. Algorithms are used every day without the realisation of their users. Simple examples are following a recipe to cook a meal or taking a specific route to school.
In the digital world, algorithms guide computers to make decisions, such as sorting emails, recommending a film, or showing posts on social media. They do not think or feel, they just follow rules written by people.
Understanding how algorithms work sheds light on how digital tools shape personal choices, helping people become more informed and responsible users of technology. This awareness is essential for active and enlightened participation in modern society.
There is, however, increasing public interest and concern about the fairness, transparency, and control of algorithms. As they influence everything from job recruitment and loan approvals to news feeds and criminal justice, people are questioning how these systems make decisions and whether they do so without bias.
Concerns arise when algorithms treat certain groups unfairly when it is unclear who is responsible for how they are used, or the outcomes they produce, or when it is hard to understand how they make decisions. This has led to calls for greater transparency in how algorithms are designed and used.
As algorithms play a bigger role in important areas like hiring, healthcare, and law enforcement, there is growing pressure on governments and tech companies to introduce clear rules and standards. People want assurance that algorithms are designed and used in ways that are fair, ethical, and accountable. This includes avoiding bias, protecting privacy, and ensuring decisions can be explained.
Rising public awareness of these issues has led to stronger calls for responsible AI development, where human values and rights are prioritised. Regulation is seen as a key step in making sure technology serves the public good, not just private interests.